What is EIR for Vinyl Floor？

What is EIR for Vinyl Floor？

EIR stands for the “embossment in registere” . which means the embossment  goes with the texture of the printing, which looks like a wire brush. For example if on the printing design there are knots, the embossment also has a knot sinking, if the printing has a “crack” the embossment also has a crack feel. That is the generic wood grain look.

It’s also called “Synchronized real wood grain” in laminated floor.